User Interaction and Client Needs
In 2017, a local airline approached Kickr Design to help address a major need: low use and adoption of a new device that would streamline the check-in process across touch points in the user journey at the airport.
“It looks backwards”
Users had a hard time figuring out how to interact with the device.
We were tasked with finding out why, and what could be done to improve it.
The main challenges: little time, and little control over most of the product ecosystem.
Analyze the Problem, Study Context
A typical setting for the final product
A quicker check-in means more time spent relaxing and less time waiting in line
Insight / Review
Begin outlining concepts // Design constraints
Initial Concept sketch
Foam mockups - quick, cheap, and effective for conversations about scale and user interactions.
Foam Mockups - Round 2
Interactive Elements - concept GIF
Interactive Elements - concept GIF
3D Prints to help validate the form and allow us to find any issues of tolerance and assembly early on.
How many RGB SMDs will it take for a smooth and enticing user experience? Sometimes, the quick and dirty solutions give the cleanest answers.
Evaluate Concepts
By presenting and evaluating our foam models, animations, and breadboard mockups with key stakeholders, we chose a direction to refine and develop for production. Further evaluation could be done using Keyshot renders, and making iterative progress as we went.
Keyshot renders were used to evaluate and refine the design and artwork.
Project Wrap
The scanners were put into use right on schedule, and received positive feedback. Our goals to elevate the user journey through the check-in process were successful.
News coverage of the new scanners.